Your travel agency may have a visually impeccable website, full of stunning photos of paradise destinations, but that alone doesn’t guarantee organic discovery. Even occasionally publishing articles like “Best Caribbean Beaches” or “What to Do in Paris,” you remain invisible when potential clients search for “10-day Europe itinerary” or “Maldives all-inclusive honeymoon.” Meanwhile, major OTAs […]
Most startups leave SEO for “later”. First validate the product, then seek traction with ads, all while organic sits in the queue. This sequence seems logical but it’s wrong. While you postpone, you’re losing months or years of search data that could validate hypotheses, build domain authority, and solidify a scalable acquisition channel just when […]
Your corporate website talks about what your company does. Your social media shows day-to-day operations and interacts with customers. But where do you truly demonstrate expertise, educate the market, and establish thought leadership? The corporate blog is the only channel where you have unlimited space to go deep, explore nuances, and position your company as […]
SaaS platforms face a peculiar challenge when it comes to technical SEO. You have a complex product, with private areas protected by login, extensive documentation, constantly changing feature pages, and a site architecture that needs to serve both current users and potential customers. Balancing user experience, product functionality, and search engine optimization is a highly […]
Your company invests heavily in Google Ads. Campaigns running 24/7, thousands in monthly budget, a dedicated team constantly optimizing bids and creatives. But: CPC keeps rising; Quality Score is stagnant; Conversions aren’t improving proportionally to investment. The problem isn’t necessarily Ads execution – it’s that you’re optimizing a channel in isolation, ignoring that Google evaluates […]
Posts on your blog are as constant as Fashion Week. Seasonal lookbooks, fashion week trends, styling tips, collection reviews… But when someone searches for “how to wear oversized blazer” or “fall winter 2025 trends,” you don’t appear. Major fashion portals and established magazines dominate results, while your content—often more authentic and detailed—remains invisible buried on […]
Your newsroom publishes 50, 100, maybe 200 stories per day. Journalists work against the clock, editors review in a rush, and the CMS automatically pushes content to the site. But when a reader searches for “2024 election results” or “highway accident today,” your portal doesn’t appear. The story is published, the journalism is solid, but […]
Your e-commerce has competitive products, excellent photos, and descriptions with everything a devoted customer looks for. But when a buyer searches for what you sell, your site doesn’t appear. Or worse: it appears, but it’s so slow that visitors give up before filling their cart. Most store owners blame competition or insufficient ad investment, without […]
The online fashion market is one of the most competitive categories in global ecommerce. While you’re organizing your new spring-summer collection, your competitors are fighting for the same keywords in search results. The difference between selling on the first page and disappearing on the third can be the on-page optimization you did (or failed to […]
If you work at a tech startup, you’ve probably heard that “content is king.” But here’s a truth few mention: having the world’s best content means nothing if Google can’t crawl, index, and understand your site correctly. Just as the best book is worthless if no one reads it, if no one can find you, […]
