🔒 Privacy & Security: How Niara Protects Your Data & Ensures Compliance

Adopting Generative AI in the corporate environment has shifted from a competitive advantage to an operational necessity. However, for CTOs, CISOs, and marketing leaders, this speed brings a legitimate and immediate concern: data security.

As CTO at Niara, I frequently participate in Due Diligence meetings and vendor vetting processes with large enterprises. The question that always arises isn’t “what can AI do?”, but rather “where does my data go when I click generate?”.

In this article, I will open the “black box” of our infrastructure and detail how we built Niara upon the pillars of Security by Design and Privacy by Default. Our goal is not just to generate high-quality content, but to ensure that your proprietary strategy remains exactly that: yours.

Zero Data Retention (ZDR) on LLM Providers

The biggest hesitation companies have when hiring AI tools is the fear that their confidential data (SEO strategies, product data, internal drafts) will be used to train public models like ChatGPT or Gemini.

At Niara, we solve this with a strict Zero Data Retention (ZDR) policy regarding AI models.

Unlike free tools or simple “wrappers,” Niara utilizes Enterprise APIs from providers like OpenAI and Google Gemini. What does this mean in practice?

• Contractual and Technical Segregation: We have commercial agreements and API configurations that explicitly guarantee data sent by you is not used to train these providers’ AI models.
• Non-Persistence: After processing your request (whether it’s a brief in the Content Workflow or an analysis in ChatSEO), the data is not stored by the LLM providers for learning purposes.
• Proprietary Models: Niara also does not use client data to train or fine-tune our own models, except in very specific Enterprise cases where this is contractually requested (opt-in) for extreme personalization.

Multi-tenant Architecture and Data Isolation

Security isn’t just about where the data goes, but how it lives within our house. We use a robust logical segregation architecture.

Every client at Niara has a unique Tenant ID. This identifier permeates all our databases and systems. This ensures that, even within a SaaS (Software as a Service) infrastructure, “Company A’s” data is logically invisible and inaccessible to “Company B”. It’s like having a private digital vault inside a bank, rather than just a standard checking account.

Furthermore, we apply encryption at every stage:

• In Transit: All data travels via HTTPS/TLS 1.2+.
• At Rest: Sensitive data, such as API keys and OAuth credentials (used in Google Search Console integrations), are encrypted in the database using market standards (AES-256).

Audits and Pentests: Trust Verified

Saying it’s safe is easy; proving it is what matters to the Compliance team.

We take external validation of our security seriously. That’s why we conduct annual Penetration Tests (Pentests) with third-party firms specializing in offensive security. These “ethical hackers” test our infrastructure for vulnerabilities, ensuring our defenses against attacks (like SQL Injection, XSS, etc.) are always ahead of threats.

For Enterprise clients, we make the executive summary of these reports available under NDA, and we are fully open to completing security questionnaires and TPRM (Third-Party Risk Management) processes.

Enterprise Access Control (SSO and RBAC)

For large teams, security is also about identity management. One of the biggest risk vectors is password sharing.

To mitigate this, Niara offers in its Enterprise plans:

• SSO (Single Sign-On): Native integration with Google Workspace, Microsoft Entra ID (formerly Azure AD), and Okta. This allows your IT team to centralize access, revoke permissions instantly, and enforce your company’s policies, such as MFA (Multi-Factor Authentication).
• RBAC (Role-Based Access Control): Clear differentiation between “Admin” profiles (who manage the account and billing) and “Member” profiles (who operate the tool), preventing accidental critical changes.

Internally, our team follows the Principle of Least Privilege (PoLP). Only strictly necessary engineers have access to production environments, and always under monitoring and NDA.

Global Compliance: GDPR, CCPA, and Beyond

We understand our role in the data ecosystem. Being compliant with global standards like the GDPR (General Data Protection Regulation) and adhering to US frameworks like the CCPA (California Consumer Privacy Act) is not just about avoiding fines—it’s about respecting the data we process.

Our Privacy and Security Notice (and customizable drafts for Enterprise) includes robust confidentiality clauses, clearly defining that inputs (what you send) and outputs (the text generated) are your intellectual property.

We also maintain a direct privacy channel (privacy@niara.ai) and rely on specialized legal counsel to ensure continuous compliance with evolving data protection regulations.

Conclusion: Innovation with Responsibility

Niara’s mission is to simplify SEO and accelerate results, but never at the expense of security. We know that to scale content production to Enterprise levels—using features like Bulk Content or Search Analytics—you need the peace of mind that your business intelligence is protected.

If your company is in the process of vetting AI tools and requires high security standards, we are ready to talk to your InfoSec team.

Security is the foundation that allows our AI to work for you.

Want to learn more about our Enterprise plans and request our security documentation? Talk to our sales team.